Sales leader, business intelligence architect, and digital consultant — operating across European industrial markets with a rare blend of commercial and technical depth.
I'm a seasoned professional operating across three distinct dimensions — commercial leadership, data intelligence, and digital consulting. Based in Bulle, Switzerland, my work sits at the intersection of business development, technology, and strategy.
At APSOparts — the B2B online shop of the Angst+Pfister Group — I lead regional sales across French Switzerland and France while heading business intelligence: building CRM systems, automation pipelines, and data infrastructure that power commercial operations across European markets.
As CEO of Challenging Dawn, I run a boutique IT and business consultancy focused on digital transformation — from web presence and brand identity to management systems, AI automation, and process optimization. Portuguese-rooted, European in reach.
Fluent across five languages, experienced in six European markets, and equally at home in a boardroom conversation or a technical architecture session.
Architecting the data infrastructure and CRM automation systems that turn commercial operations into strategic intelligence. Building classification engines, integration pipelines, and workflow automation across European markets — bridging ERP systems, sales operations, and customer analytics.
Leading B2B sales development across French Switzerland and France for APSOparts, the online shop of Angst+Pfister Group. Identifying and exceeding commercial targets, cultivating long-term business relationships, and executing growth strategies across an industrial components catalogue of 100,000+ references.
Running a boutique IT and business consultancy delivering digital transformation for ambitious companies. Web design, brand identity, AI automation and management systems — helping clients grow sustainably through technology and turning complex challenges into clear, scalable solutions.
A rare combination of commercial leadership, technical depth, and consulting experience — developed across sales, data engineering, and digital transformation in European B2B markets.
A boutique digital consultancy delivering sustainable growth through technology. From brand identity and web presence to AI automation and management systems — built for companies that want real results, not promises.
challengingdawn.pt →"We don't sell dreams,
we create futures."
The online shop of Angst+Pfister Group — Europe's leading partner for standard industrial components. Serving engineers and procurement teams across six markets with technical expertise and fast delivery.
apsoparts.com →Enterprise-grade CRM architecture, multilingual data classification, regional detection engines, and ERP integration — powering commercial operations and customer intelligence across multiple European markets.
Whether about industrial B2B, data systems, or a digital project through Challenging Dawn — always happy to connect.